Nine Years at The Players Championship

Nine Years at The Players Championship — And Our Biggest Year Yet

This year marked our 9th consecutive year partnering with the The Players Championship, and the support from our community continues to exceed expectations.

The 2026 collaboration featured a limited run of performance polos, graphic tees, and hats, all designed around the laid-back coastal style that defines the brand. The response throughout tournament week at TPC Sawgrass was incredible — and by the end of the event, every single item from the collection was completely sold out.

A Tradition That Keeps Growing

What started nearly a decade ago as a small collaboration has grown into one of our favorite traditions each year. Being part of tournament week at one of golf’s most iconic events is something we never take for granted.

From early mornings at the fan shop to the final round crowds, it was great meeting so many customers who stopped by to check out the collection, grab a piece, and represent the brand throughout the week.

Youth Collection Sold Out as Well

This year we also expanded the collaboration to include youth hats and graphic tees, giving younger fans the chance to be part of the collection as well.

The response was just as strong. Like the adult collection, every youth item sold out during the tournament. Seeing families picking up pieces together was one of the highlights of the week.

Missed It at the Tournament?

While the collection sold out on site during tournament week, some items are still available online through Fanatics. If you weren’t able to attend the tournament or missed your chance at the fan shop, you may still be able to grab pieces from the collaboration there while inventory lasts.

Thank You for the Support

None of this happens without the support from our customers and community. Whether you stopped by the fan shop, picked something up online, or continue to support the brand season after season — we appreciate it.

Nine years in, the energy around this collaboration continues to grow, and we’re already looking forward to coming back even stronger next year.